Product Strategy and Vision
As the Head of Product, I led the development of our product strategy and vision.
This involved understanding market trends, our product market fit, identifying customer needs, and aligning the product roadmap with our company goals.
I worked closely with the executive team to ensure our product direction supported the overall business strategy.
Cross-Functional Leadership
I enabled collaboration across various departments, including engineering, design, marketing, and sales.
By fostering strong communication and teamwork, I ensured that everyone was aligned on product objectives and timelines.
This cross-functional approach was key to delivering a cohesive and high-quality product.
Product Development and Roadmapping
I managed the end-to-end product development process, from ideation to launch.
This included prioritising features, setting milestones, and coordinating sprints.
I worked with our development team to create a detailed and flexible product roadmap that could adapt to changing market conditions and customer feedback.
User-Centric Design and Testing
Putting our users at the heart of our product was crucial.
I led user research initiatives, usability testing, and gathered feedback to continuously improve our offerings.
This user-centric approach ensured that our product was not only functional but also delightful to use.
Performance Monitoring and OptimiSation
Post-launch, I monitored product performance using key metrics and analytics.
I used this data to identify areas for improvement, optimise features, and drive growth.
Regular performance reviews and iterative updates helped us stay ahead of the competition and meet our users’ evolving needs.
Mentorship and Team Development
As a leader, I prioritised the growth and development of my team.
I provided mentorship, conducted regular performance reviews, and encouraged continuous learning.
Building a strong, motivated product team was essential to our success and innovation.
B2C Mobile App
Mojo inspires more confident, less stressed and worried individuals via simple, structured practice.
Mojo needed to redesign their mobile app, to support a modular approach for their courses.
The objective was to review completely the user journeys and experience in the app, making it more usable and aesthetically pleasing.
My task was to research the current user pain points and their preferences when approaching learning through a human centred design process of discovery and research.
The deliverables included research, an MVP with top-level screens and a Design System.
As the Head of Product I was in charge of leading the product design and engineering team through the whole process, while creating a roadmap, planning and prioritising tasks.
Step 1
Research
We reviewed user feedback to identify their main pain points and needs.
We interviewed different cohorts of users to understand how they interact with our products and products similar to ours, to gain insights on best practices and most successful and liked features.
We conducted surveys, such as NPS and churned customers feedback surveys, collecting more than 1000 answers that we analysed with the support of AI.
We conduct competitor analysis and researched best practices in the most in-trend mobile apps with similar features and user needs to our business offering.
We conducted product market fit research to discover and clearly state what problem we were solving for our customers.
Step 2
Analysis
Using the insights collected in the research phase, we created a problem statement and an hypothesis.
We created use cases and user personas based on the target audience our product market fit research.
Step 3
Ideation
We created our design principles to guide our design efforts: Simple and clear; Friendly and warm; Fun and engaging.
Design
Based on our research and analysis, we created journey maps and UX flows.
The team worked hard to design new navigation patterns and screens for all the use cases and flows created, while testing internally with other teams and iterating based on feedback, before preparing external testing.
Project Vision and Strategy
As the Head of Product, I defined the vision and strategy for our B2B learning portal project.
The goal was to create a comprehensive platform delivering modular courses and workshops tailored for our B2B customers.
I ensured that the project aligned with our broader business objectives, focusing on enhancing customer engagement and providing value through educational resources.
Stakeholder Collaboration
I coordinated with various stakeholders, including our sales, marketing, and customer success teams, to gather requirements and feedback.
This collaborative approach helped us understand the needs of our B2B clients and ensured that the portal would meet their expectations.
Regular meetings and updates kept everyone aligned and informed throughout the project.
Product Development and Roadmapping
Leading the product development process, I worked closely with our engineering and design teams to create a detailed roadmap.
This included defining features such as course management, user enrolment, and administrative controls.
We prioritized tasks and set clear milestones to keep the project on track and ensure timely delivery.
User Experience and Design
Focusing on user experience was crucial for the success of our learning portal.
I oversaw the design process, ensuring that the platform was intuitive and user-friendly.
We conducted usability testing with a select group of B2B customers to gather insights and make necessary improvements before the full launch.
Integration with B2C App
A key aspect of the project was integrating the B2B portal with our existing B2C app.
This allowed admins to invite and manage team members seamlessly.
I coordinated with our technical team to ensure smooth integration, addressing any challenges that arose and ensuring a cohesive experience across both platforms.
Performance Monitoring and Iteration
After the launch, I monitored the portal’s performance using key metrics and customer feedback. This data-driven approach helped us identify areas for improvement and implement iterative updates.
Regular performance reviews and enhancements ensured that the platform continued to meet the evolving needs of our B2B customers.