A media platform that publishes first-person stories and perspectives directly from professional athletes, providing an insider’s view of sports and personal experiences.
I defined the UX vision and goals, aligning with business objectives, ensuring that design strategies support overall company aims.
Oversee user research initiatives to gain insights into user needs and behaviours, inform design decisions and improve user experience.
I ensured consistency and quality across all UX deliverables and design solutions, maintaining high standards in all outputs.
I worked closely with the Data Science team to create a ‘Web Reputation Score’, leveraging AI to scrape the web for data on athletes' reputations and assigning them to a percentile indicating their overall reputation with fans and media.
Created and implemented the company's first design system, aligning with the engineering
team's design system to ensure consistency and efficiency in product development.